The Challenge
Manchester-based womenswear and menswear brand Threadbare was operating across four platforms, with bulk stock stored in Manchester and fulfilment handled in Scotland five days a week.
Moving inventory between Manchester and Glasgow generated road logistics costs of approximately £200,000 per year. This fragmented model limited flexibility as the brand looked to expand across more marketplaces, handle higher peak volumes and reduce operating costs.
What ELM Did
Threadbare partnered with ELM to create a fulfilment operation that could support growth across additional marketplaces and absorb increased order volumes, especially during peak periods.
- Consolidated stock at ELM’s Manchester fulfilment centre
- Removed costly intercity stock movements
- Expanded fulfilment from five to seven days a week
- Introduced a dedicated 2pm to 10pm evening shift
- Supported growth from four to nine platforms and marketplaces
The Outcome
Implementation
All stock was moved to ELM’s Manchester fulfilment centre and operations expanded from five to seven days a week. ELM also introduced a dedicated evening shift from 2pm to 10pm to manage higher order volumes.
The fulfilment setup supported integrations that helped Threadbare expand from four to nine platforms and marketplaces, giving the brand more flexibility during busy sales periods.
Delivery Performance
- 80% of standard delivery orders were picked, packed and dispatched the same day against a two-day SLA.
- 99.9% of next-day delivery orders were picked, packed and dispatched the same day.
- Next-day delivery performance exceeded the 98.5% target.
The Business Impact
A costly, fragmented fulfilment model became a seven-day platform for growth. By consolidating stock and fulfilment with ELM, Threadbare cut logistics costs by 90%, expanded marketplace reach and supported a fourfold increase in orders across all platforms.
Services Used
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Whether you are scaling across marketplaces, reducing logistics costs or improving delivery performance, ELM Fulfilment can help you build a more efficient operation.
