The Challenge
Godmade was managing picking, packing and dispatch in-house as an owner-operated Tier 1 fashion brand. Without an order management system, the team relied on visual picking.
Around three in every ten orders were being picked incorrectly. Customer dissatisfaction was increasing, while fulfilment demands left little time for new ranges, marketing, purchasing and website management.
During peak and sales periods, the management team was regularly pulled away from growth priorities to support day-to-day operations.
What ELM Did
Godmade outsourced fulfilment to ELM, gaining a third-party logistics partner with specialist experience in fashion and garments.
ELM’s order management system tracks every item through the fulfilment process, improving picking accuracy and stock visibility.
- Introduced a structured, technology-enabled fulfilment operation
- Improved picking accuracy through OMS-led stock tracking
- Strengthened stock visibility and control
- Provided specialist fashion and garment fulfilment support
- Created more management time for sales, marketing and product growth
Implementation
ELM coordinated the transfer of Godmade’s stock and completed onboarding in 27 days, moving the brand from owner-managed fulfilment to a structured, technology-enabled operation.
The move gave Godmade a more reliable fulfilment process, stronger stock control and the operational capacity needed to support growth across new channels and markets.
- Stock transferred into ELM’s fulfilment operation
- Onboarding completed in 27 days
- Manual fulfilment replaced with a structured OMS-led process
- Picking and stock control accuracy improved to 99.5%
- Management time returned to growth-focused activity
The Outcome
Growth Support
By outsourcing fulfilment to ELM, Godmade freed the management team from supporting fulfilment operations during peak and sales days.
The new fulfilment setup created capacity for wider brand and channel growth, including a Tier 2 brand planned for October 2026, US expansion, increased space in Harvey Nichols and Selfridges, and a launch on Farfetch.
- More time returned to the management team
- Improved customer experience through reliable on-time and early deliveries
- Capacity created for US expansion
- Support for stronger luxury-retail distribution
- Operational foundation created for the planned launch of a second brand
The Business Impact
Fulfilment became a foundation for expansion rather than a constraint. By moving to ELM, Godmade improved fulfilment accuracy, strengthened stock control and created more time for the team to focus on growth.
The partnership supported more than 50% sales growth, US market entry, stronger luxury-retail distribution and the planned launch of a second brand.
Services Used
Looking for a Fulfilment Partner That Can Support Your Growth?
Whether you are improving accuracy, freeing up management time or preparing for your next stage of growth, ELM Fulfilment can help you build a more scalable operation.
