The Challenge
Denim Merchants, also referred to as DML, was managing picking, packing and dispatch in-house as an owner-operated fashion brand.
Without an order management system, the team relied on visual picking and around four in every ten orders were being picked incorrectly. This created customer dissatisfaction and placed extra pressure on the business.
Operational demands also left limited time for new ranges, marketing, purchasing and website management. During peak and sales periods, the management team was pulled away from growth priorities to support fulfilment operations.
What ELM Did
Denim Merchants outsourced fulfilment to ELM, gaining a third-party logistics partner with specialist experience in fashion and garments.
ELM’s order management system tracks every item throughout the fulfilment process, improving picking accuracy and stock visibility.
- Introduced a structured, technology-enabled fulfilment process
- Improved picking accuracy through OMS-led stock tracking
- Strengthened stock visibility and stock control
- Reduced the operational pressure on the management team
- Supported faster progress across new ranges, marketing and B2B sales
Implementation
ELM coordinated the transfer of Denim Merchants’ stock and completed onboarding in 22 days.
This moved the business from owner-managed fulfilment to a structured, technology-enabled operation with stronger accuracy, better stock visibility and improved operational control.
- Stock transferred into ELM’s fulfilment operation
- Onboarding completed in 22 days
- Manual fulfilment replaced with an OMS-led process
- Picking accuracy improved from approximately 60% to 99.5%
- Stock control improved from approximately 65% to 99.5%
The Outcome
Growth Support
By outsourcing fulfilment to ELM, Denim Merchants reduced the pressure on its management team and created more capacity for growth-focused work.
The new fulfilment setup helped improve customer experience through reliable on-time and early deliveries. It also gave the business more room to focus on new product categories, marketing, purchasing and website management.
- Substantial savings created across rent, utilities and staffing
- Customer experience improved through reliable on-time and early deliveries
- Management time was freed up during peak and sales days
- Three new product categories were enabled
- New ranges were brought to market six weeks faster
The Business Impact
Fulfilment became a platform for growth rather than a drain on management time. By moving to ELM, Denim Merchants improved accuracy, reduced operational pressure and strengthened customer outcomes.
The partnership helped the business reduce overheads, improve fulfilment performance and launch three new product categories six weeks faster.
Services Used
Looking for a Fulfilment Partner That Can Support Your Growth?
Whether you are improving accuracy, reducing operational overheads or preparing to launch new ranges, ELM Fulfilment can help you build a more scalable fulfilment operation.
