The Challenge
Elude was managing goods intake, barcode labelling, picking, packing, dispatch and returns in-house as an owner-operated fashion and activewear brand.
Without an order management system, the team relied on visual picking and around two in every ten orders were being picked incorrectly. This created customer dissatisfaction and placed pressure on the team.
Day-to-day fulfilment also created an opportunity cost. The team had less time available for developing new ranges, marketing, purchasing and other growth priorities.
What ELM Did
Elude outsourced fulfilment to ELM, gaining a third-party logistics partner with specialist experience in fashion and garments.
ELM’s order management system tracks every item through the fulfilment process, improving picking accuracy and stock visibility.
- Introduced a structured, technology-enabled fulfilment process
- Improved picking accuracy through OMS-led stock tracking
- Strengthened stock visibility and stock control
- Supported goods intake, labelling, picking, packing, dispatch and returns
- Created more time for sales, product development and marketing activity
Implementation
ELM coordinated the transfer of Elude’s stock and completed onboarding in just 17 days.
This created a fast transition from owner-managed fulfilment to a structured, technology-enabled operation with stronger accuracy, better stock visibility and more operational control.
- Stock transferred into ELM’s fulfilment operation
- Onboarding completed in 17 days
- Manual fulfilment replaced with an OMS-led process
- Goods intake, labelling, picking, packing, dispatch and returns moved into a structured workflow
- Operational time returned to the Elude team
The Outcome
Growth Support
By outsourcing fulfilment to ELM, Elude gained more time to focus on growth priorities rather than being tied up in daily operational tasks.
The new setup helped improve the customer experience through reliable on-time and early deliveries, while freeing the business to focus on new products, marketing, purchasing and online growth.
- Reliable on-time and early deliveries improved the customer experience
- More than 35 operational hours per day were saved across fulfilment tasks
- Orders increased by more than 28%
- Internal time was redirected into sales, product and marketing activity
- Fulfilment became a more scalable process for future growth
The Business Impact
Fulfilment became a scalable growth engine rather than a daily constraint. By moving to ELM, Elude improved operational performance, strengthened stock control and reduced the pressure created by in-house fulfilment.
The partnership helped Elude focus more time on new products, marketing, purchasing and online growth, while improving accuracy and supporting an increase in orders of more than 28%.
Services Used
Looking for a Fulfilment Partner That Can Support Your Growth?
Whether you are improving accuracy, saving operational time or preparing for growth, ELM Fulfilment can help you build a more scalable fulfilment operation.
